EPISODE 1
Bringing Gen Z Insights into organisations
In this episode of Leaders in Motion, host Blaise Grimes-Viort speaks with Kian Bakhtiari, founder of The People, about the importance of diversity in marketing, the unique challenges faced by Gen Z, and the innovative approaches to agency work and consultancy.
Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers on a mission to amplify the voices of young people and future-proof companies. He is listed as one of the Top 50 Future Leaders by the Financial Times and is the author of the newly published book Marketing for Social Change.
Kian is also a TEDx Speaker and regularly writes about Gen-Z marketing and social impact for Forbes CMO Network. Kian is passionate about using the power of creativity for good.
Kian shares insights on
- building a network of young voices
- the benefits of a distributed work model
- and the core services offered by his consultancy
The conversation also touches on the impact of marketing for social change and the reflections on writing Kian’s new book.
We discuss the keys to client acquisition, including clear positioning and timing, and how marketing can be a powerful tool for social change.
Finally we dive into the role of writing a book as a catalyst for industry-wide conversations.
