Social Listening
Our Social Listening services are rooted in community and social-first. Whether it is building communities or running a social media campaign, decisions should be based in data. We are experts in data-driven community and social solutions.
We’ll setup your tools including your queries, alerts and dashboards to build dynamic social listening solutions. We are available to train your teams.
We’ll work with your key stakeholders to provide data-driven insights that will improve and optimize your social strategies.
1. The Challenge
A large global automotive company came to us without a clear social listening strategy that addressed the needs of the many departments involved. Their problems included: stakeholders were not aligned, there was zero reporting structure, and a chaotic view of social.
2. The Solution
We were able to coordinate and implement a unified strategy to social listening that combined our social media expertise with strategic insights, our solutions included: stakeholder leadership, implementing tool leadership and best practices, and defining and establishing clear workflows.
3. The Results
The results were clear risk management and reporting and escalation workflows embedded, over 110 specific reports delivered in the past 11 months on-time, and streamlined data for driving strategic decision making for media budget and campaign spend.
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