How to Turn Social Listening Data into Post-Black Friday Strategies
Unlock post-Black Friday success with social listening data. Gather, analyze, prioritize, implement, and monitor for engaging strategies and lasting loyalty.
Empower Your Brand: 7 Key Social Listening Strategies
Discover the crucial role of social listening in shaping consumer behavior and brand perception. Understand seven essential factors for setting up an effective social listening program. Learn how to align social listening goals with business objectives, choose the right tools, curate impactful keywords, set up real-time alerts, analyze sentiment, and turn insights into actionable plans. Harness the power of social listening for driving business growth and building meaningful connections with your audience.
A Blueprint for Effective Online Community and Social Media Implementation
A common challenge that organisations often face is how to align their online community team with other departments to achieve shared goals and enhance overall effectiveness. Too often, the community program can float, with leaders finding it difficult to tie ROI and outputs into other functional priorities. However, there are ways to ensure alignment, fostering a culture of collaboration and integration between the community and other teams.
Striking the Balance: Permanent vs Ephemeral Content
Brands face a crucial choice: permanent or ephemeral content? Permanent content offers lasting visibility, while ephemeral content creates urgency and authenticity. The solution lies in striking a balance. Learn how brands can harness both to build a strong, consistent online presence while seizing the opportunities using ephemeral content.
The Future of Social Search Analysis: Trends to Watch for 2024
In today's digital age, social media has become an integral part of our lives, influencing our decisions, opinions, and even our purchasing behavior. As a result, businesses and marketers have been increasingly relying on social search analysis to gain insights into consumer sentiment, trends, and preferences. However, the landscape of social search analysis is continually evolving, with emerging technologies like artificial intelligence (AI) and machine learning reshaping the way we analyze social data. In this article, we will delve into the evolving landscape of social search analysis and discuss the trends that are shaping its future.
16 key considerations when planning community & social media automation
Whether you're the owner of a budding startup or a seasoned executive at a multinational corporation, you're aware of the significance of an online community in today's digital era. A well-maintained social media online community can foster customer loyalty, facilitate feedback, and even serve as a potent marketing tool. Let's look at 15 consideration before activating any automation.
Unlocking the Power of Sentiment Analysis in the CPG or FMCG Sector
In today's digitally driven world, social media plays a pivotal role in shaping consumer perceptions and brand reputations. For Consumer-Packaged Goods (CPG) / Fast-Moving Consumer Goods (FMCG) companies, understanding how customers feel about their products and services is essential for building a loyal customer base and thriving in a competitive market.